Tony Loughran
Home of Artist Tony Loughran
Beer Tap design

Capella Telluride Microbrew

The Capella Telluride Resort, in association with Smuggler’s Brewery of Telluride, created their own line of signature micro brews to be served in their Onyx restaurant and Suede Bar lounge. They required a series of designs to be used for beer taps, coasters, promotional T-shirts and various collateral pieces. The challenge was to create a design that conveyed the specific taste of each style of beer and highlight the artisan crafted quality of the product, while staying within the standards of the Capella brand. Since Capella’s name and logo is directly linked with the Capella star of the Auriga constellation, we decided to create each brand of beer around a specific Greek and Roman god or hero that best identified with each style of beer. Once we had the inspiration, we then created illustrations that were both artful as well as playful, which successfully accentuated the artisan quality of the brew.