The Boathouse Seafood Shack at Valentines Resort needed new brand identity to complement their updated menu and restaurant decor. Our challenge was to create a logo that was versatile enough to express their world class cuisine and to be sold as souvenirs. They were eager to grab and holdthe attention of the yacht crews and blue water fishermen. We designed their brand identity in the same spirit as the old “Carribbean Soul” T-shirts and Guy Harvey T-shirts that are so popular with The Boathouse’s target audience. Along with designing the Boathouse logo, we were also asked to create a line of souvenir T-shirts and other items that could be sold in the resort’s dive shop and marina.