The owners of 2 Coconuts Daiquiri and Burger Bar were in the development phase of creating a laid back burger shack with a distinctive Caribbean flair. With their storefront located in the Prince George Plaza, just steps from downtown Nassau’s Prince George Wharf, they were in the perfect position to introduce their “on-the-go” Bahamian food with a twist. What they needed was a brand that would attract the throngs of cruise ship passengers that passed through the plaza on a daily basis while still keeping a local feel for their neighbors during the off peak season. They wanted a look that was distinctive and full of fun, encapsulating the personalities of the two owners. Since they were brothers and quite convivial, we decided to design a brand with playful coconut faces. The cartoon components and the chunky lettering depicted the brothers’ personalites and the laid back and fun atmosphere that is 2 Coconuts.